Shopping habits in Britain have changed markedly over the past decade. According to the Office for National Statistics
, online sales accounted for more than 20% of consumer spending in early 2020 – up from around 7% in 2010. The pace of this change is likely only to accelerate.
Several factors are behind this. A range of technological changes have online shopping increasingly easy and convenient, and new ones will make it more so. Younger generations are more inclined to make purchases online, and to do so via their phones. Demographic changes will therefore cause online shopping to become more prevalent.